Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.
Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:
• Brands are underleveraged
• The business strategy is at risk because of inadequate brand platforms
• The business faces a relevance threat caused by emerging subcategories
• The firm's brands are tired and bland
• Strategy is paralyzed by a lack of priority among the brands
• Brands are cluttered and confusing to both customers and employees
• The firm needs to move into the super-premium or value arenas to create margin or sales volume
• Margin pressures require points of differentiation
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker

From reader reviews:

Angela Jones:

Book is to be different for every single grade. Book for children until adult are different content. We all know that that book is very important for us. The book Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity seemed to be making you to know about other understanding and of course you can take more information. It is quite advantages for you. The reserve Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity is not only giving you considerably more new information but also to get your friend when you truly feel bored. You can spend your own personal spend time to read your reserve. Try to make relationship using the book Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. You never sense lose out for everything when you read some books.

Josette Roscoe:

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity can be one of your nice books that are good idea. All of us recommend that straight away because this publication has good vocabulary that could increase your knowledge in language, easy to understand, bit entertaining but nonetheless delivering the information. The copy writer giving his/her effort to put every word into pleasure arrangement in writing Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity but doesn't forget the main level, giving the reader the hottest in addition to based confirm resource facts that maybe you can be one among it. This great information can certainly drawn you into brand new stage of crucial considering.

Stacey Eades:

Do you like reading a book? Confuse to looking for your preferred book? Or your book has been rare? Why so many problem for the book? But any people feel that they enjoy regarding reading. Some people likes examining, not only science book but in addition novel and Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity or maybe others sources were given understanding for you. After you know how the truly amazing a book, you feel desire to read more and more. Science book was created for teacher or maybe students especially. Those guides are helping them to bring their knowledge. In some other case, beside science reserve, any other book likes Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity to make your spare time a lot more colorful. Many types of book like this one.

Daniel Downey:

A lot of people said that they feel fed up when they reading a book. They are directly felt this when they get a half regions of the book. You can choose often the book Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity to make your own personal reading is interesting. Your current skill of reading ability is developing when you like reading. Try to choose simple book to make you enjoy to learn it and mingle the feeling about book and examining especially. It is to be very first opinion for you to like to start a book and examine it. Beside that the reserve Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity can to be a newly purchased friend when you're feel alone and confuse in doing what must you're doing of this time.