Advertising Creative: Strategy, Copy, and Design by Altstiel, Thomas (Tom) B. Published by SAGE Publications, Inc 3rd (third) edition (2012) Paperback Book PDF, ePub eBook

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Book Descriptions:

Advertising Creative: Strategy, Copy, and Design by Altstiel, Thomas (Tom) B. Published by SAGE Publications, Inc 3rd (third) edition (2012) Paperback

From reader reviews:

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