Marketing the Moon: The Selling of the Apollo Lunar Program Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.

Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland" segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel -- through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features -- rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the "first camera on the moon"; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon.

Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott, Richard Jurek

From reader reviews:

Jerry Gavin:

The event that you get from Marketing the Moon: The Selling of the Apollo Lunar Program will be the more deep you rooting the information that hide in the words the more you get serious about reading it. It doesn't mean that this book is hard to be aware of but Marketing the Moon: The Selling of the Apollo Lunar Program giving you joy feeling of reading. The article writer conveys their point in selected way that can be understood by means of anyone who read it because the author of this e-book is well-known enough. That book also makes your own vocabulary increase well. So it is easy to understand then can go together with you, both in printed or e-book style are available. We recommend you for having this kind of Marketing the Moon: The Selling of the Apollo Lunar Program instantly.

Virginia Swain:

Would you one of the book lovers? If yes, do you ever feeling doubt when you find yourself in the book store? Make an effort to pick one book that you never know the inside because don't assess book by its handle may doesn't work at this point is difficult job because you are frightened that the inside maybe not seeing that fantastic as in the outside appearance likes. Maybe you answer may be Marketing the Moon: The Selling of the Apollo Lunar Program why because the wonderful cover that make you consider with regards to the content will not disappoint anyone. The inside or content is definitely fantastic as the outside or perhaps cover. Your reading sixth sense will directly guide you to pick up this book.

Madelyn McDowell:

The book untitled Marketing the Moon: The Selling of the Apollo Lunar Program contain a lot of information on this. The writer explains her idea with easy technique. The language is very clear to see all the people, so do not really worry, you can easy to read that. The book was compiled by famous author. The author gives you in the new age of literary works. It is possible to read this book because you can keep reading your smart phone, or product, so you can read the book in anywhere and anytime. If you want to buy the e-book, you can wide open their official web-site and order it. Have a nice examine.

Samuel Potter:

As a university student exactly feel bored for you to reading. If their teacher expected them to go to the library or to make summary for some reserve, they are complained. Just very little students that has reading's spirit or real their leisure activity. They just do what the trainer want, like asked to the library. They go to generally there but nothing reading seriously. Any students feel that reading is not important, boring as well as can't see colorful images on there. Yeah, it is being complicated. Book is very important for yourself. As we know that on this age, many ways to get whatever you want. Likewise word says, ways to reach Chinese's country. Therefore this Marketing the Moon: The Selling of the Apollo Lunar Program can make you sense more interested to read.