Scientific Advertising (Annotated): From the First Great Copywriter (Masters of Marketing Secrets Book 10) Book PDF, ePub eBook

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Book Descriptions:

• Contains Copywriting Breakthrough Addendum

The time has come when advertising has in some hands reached
the status of a science. It is based on fixed principles and
is reasonably exact. The causes and effects have been analyzed
until they are well understood. The correct method of procedure
have been proved and established. We know what is most effective,
and we act on basic law.

Advertising, once a gamble, has thus become, under able
direction, one of the safest business ventures. Certainly no other
enterprise with comparable possibilities need involve so little
risk.

Therefore, this book deals, not with theories and opinions,
but with well-proved principles and facts. The book is
confined to establish fundamentals.

Under these conditions, where they long exist, advertising and
merchandising become exact sciences. Every course is charted. The
compass of accurate knowledge directs the shortest, safest,
cheapest course to any destination.

We hope that this book will throw some new lights on the
subject.

- Claude C. Hopkins

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Scientific Advertising (Annotated): From the First Great Copywriter (Masters of Marketing Secrets Book 10) by Claude C. Hopkins

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