International Business: Theories, Policies, and Practices Book PDF, ePub eBook

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Book Descriptions:
This is the first European text on international business that covers the whole subject in considerable depth. International trade, firms, operations and environment are rigorously examined and there is a whole section devoted to the cultural aspects of international business. Pedagogical features, an abundance of case material and presentation in two-colour make this text both rigorous and accessible for the student.

International Business: Theories, Policies, and Practices

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