Employer Branding. Definition, Maßnahmen zur Einführung und Controlling (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Personal und Organisation, Note: 1,8, KMU Akademie und Management AG, Sprache: Deutsch, Abstract: Angesichts der immer stärker zunehmenden Bedeutung von Employer Branding, beschäftigt sich die vorliegende Arbeit mit der Definition und der Einführung von Employer Branding. Welche Maßnahmen müssen gesetzt werden und was sind die Vor- und Nachteile der Arbeitgebermarke? Außerdem wird die Frage behandelt, ob und wie es möglich ist, Employer Branding zu pflegen und zu überprüfen. Hier finden sich in der Literatur derzeit unterschiedliche Ansätze. Interessante Änderungen und Weiterentwicklungen im Employer Branding ergeben sich vor allem im Hinblick auf Social Media und dem anhaltenden Aufwärtstrend des Internets.

Employer Branding. Definition, Maßnahmen zur Einführung und Controlling (German Edition) by Sabrina Schürrer

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