The Principles of Islamic Marketing Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.

The Principles of Islamic Marketing by Baker Ahmad Alserhan

From reader reviews:

Calvin Baker:

The book The Principles of Islamic Marketing can give more knowledge and also the precise product information about everything you want. Why must we leave the good thing like a book The Principles of Islamic Marketing? Several of you have a different opinion about guide. But one aim this book can give many details for us. It is absolutely suitable. Right now, try to closer with the book. Knowledge or details that you take for that, it is possible to give for each other; you are able to share all of these. Book The Principles of Islamic Marketing has simple shape nevertheless, you know: it has great and large function for you. You can appearance the enormous world by open up and read a publication. So it is very wonderful.

Joe Lowe:

This The Principles of Islamic Marketing book is simply not ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This specific The Principles of Islamic Marketing without we understand teach the one who reading through it become critical in contemplating and analyzing. Don't end up being worry The Principles of Islamic Marketing can bring any time you are and not make your carrier space or bookshelves' grow to be full because you can have it within your lovely laptop even mobile phone. This The Principles of Islamic Marketing having good arrangement in word in addition to layout, so you will not really feel uninterested in reading.

John Morris:

Spent a free time and energy to be fun activity to try and do! A lot of people spent their free time with their family, or their own friends. Usually they carrying out activity like watching television, going to beach, or picnic within the park. They actually doing ditto every week. Do you feel it? Do you wish to something different to fill your current free time/ holiday? Can be reading a book can be option to fill your totally free time/ holiday. The first thing you will ask may be what kinds of reserve that you should read. If you want to try out look for book, may be the book untitled The Principles of Islamic Marketing can be great book to read. May be it may be best activity to you.

Carolyn Charles:

People live in this new day time of lifestyle always try and and must have the spare time or they will get lot of stress from both day to day life and work. So , whenever we ask do people have free time, we will say absolutely indeed. People is human not only a robot. Then we consult again, what kind of activity are you experiencing when the spare time coming to a person of course your answer will certainly unlimited right. Then ever try this one, reading ebooks. It can be your alternative with spending your spare time, the particular book you have read is definitely The Principles of Islamic Marketing.